They fail when it comes to enhancing the user experience and building trust. That's simply unacceptable for modern, data-driven brands.
Your consent management platform must be capable of two critical things: enhancing your frontend visitor journey with transparent, dynamic experiences, and enforcing people's consent choices throughout your business systems and apps.
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John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal
“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”
Tyler Rosengren, Head of Marketing, Kodiak Robotics
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Consent Management FAQs
What is consent management?
Consent management involves obtaining, tracking, and managing user consent for data collection and processing in compliance with privacy regulations. Read more:What is consent management and why it matters?
What is a consent management platform?
A Consent Management Platform (CMP) is a software tool that helps businesses collect, manage, and document user consent for data processing in compliance with privacy regulations like GDPR and CCPA. It enables individuals to choose how their data is used, giving them transparency and control over their privacy, while helping businesses meet regulatory requirements.
Do I need a consent management platform?
You may need a Consent Management Platform (CMP) if your website collects user data, especially if you're subject to privacy laws like GDPR or CCPA. A CMP ensures compliance by managing user consent for cookies and data processing, helping you avoid legal penalties while providing transparency to users.
Why is consent management important?
A good consent management process ensures legal compliance, builds trust with users, and reduces risk by enabling transparent data practices. It also empowers individuals by giving them control over their personal information, thereby enhancing data privacy and maintaining ethical standards in data handling.
What does a consent management platform (CMP) do?
A consent management platform, or CMP, is used by brands and publishers on their websites and apps to deliver privacy notices and disclosures. It requests and stores a visitor's data privacy choices and personal consent preferences. Additionally, it provides a portal or “preference center” where people can update existing consent, privacy preferences, and data access requests. A consent management solution also provides insight into how a website or app collects and processes customer data.
How do consent management platforms (CMPs) work?
CMPs help organizations manage user permissions in a transparent and compliant manner by following a structured process:
Website or app integration: CMPs are embedded into digital platforms to manage user consent interactions
Consent interface display: They present notices—like banners or modals—informing users about data collection and processing activities
User choice and consent collection: Individuals can accept, reject, or customize their consent settings for various data uses
Ongoing consent management: CMPs log and maintain user preferences to ensure compliance with applicable privacy laws
Tool and platform integration: They often connect with systems like tag managers or analytics tools to enforce user consent across technologies
What are the key features of a consent management platform?
The key features of a CMP are:
Consent collection: Displays banners, pop-ups, and notices to request and capture user consent
Consent management: Tracks and applies user preferences across channels and devices
Compliance support: Provides audit trails and consent records to meet GDPR, CCPA, and other regulations
Integration with technology: Connects with tools like web analytics, ad networks, and marketing platforms
Automated processes: Handles tasks like displaying consent banners and managing preferences automatically
What are the benefits of using a consent management platform?
The key benefits of a CMP are:
User control: Allows users to grant, adjust, or withdraw consent for data processing
Data transparency: Clearly communicates how user data is collected and used
Improved user experience: Simplifies consent interactions and builds trust with clear, user-friendly interfaces
Regulatory assurance: Reduces legal risk by ensuring compliant consent handling and documentation
Legal documentation: Records and stores consent choices for compliance audits
Data security: Supports secure processing of personal information in line with privacy laws
Why are CMPs important?
Consent management platforms are important for a few reasons:
Legal compliance: Help meet requirements under laws like GDPR and CCPA by managing user consent
User trust: Promote transparency and give users control over their data, building trust and improving experience
Data integrity: Ensure data is collected with valid consent, supporting accuracy and responsible use
What are the requirements for a consent management platform?
A consent management platform must meet privacy laws like GDPR and CCPA by collecting and managing user consent. It should show clear notices, allow granular choices on data use, log consent actions, and integrate with tools to enforce preferences across websites, apps, and third parties.
What are some examples of CMPs?
Some examples of reputable consent management platforms include Ketch, OneTrust and TrustArc. These platforms help businesses collect, manage, and document user consent in compliance with privacy regulations. Check out Google's CMP Partner list for more.
Why use a Consent Management Platform (CMP)?
A CMP offers key advantages for both regulatory compliance and user engagement by supporting responsible data practices:
Compliance: Helps organizations meet requirements under laws like GDPR, CCPA, and similar data protection regulations
User trust: Fosters confidence by giving individuals clear choices and visibility into how their data is used
Data quality: Enhances the accuracy and relevance of data by ensuring it’s collected with proper consent
Reduced risk: Lowers the likelihood of fines, legal disputes, or reputational damage from non-compliance
Improved user experience: Respects user preferences, contributing to a more transparent and user-friendly digital environment
How does Ketch ensure compliance with specific regional privacy laws beyond GDPR and CCPA, such as Brazil's LGPD or Colorado's CPA?
Ketch ensures compliance with various regional privacy laws by offering a flexible and configurable platform that can adapt to different legal frameworks, including Brazil's LGPD and Colorado’s CPA. The platforms’ purpose-based approach to building regulation templates and customized policies provides a foundation for flexible compliance with every privacy law, now and in the future. This approach allows businesses to customize their consent management practices to meet the specific requirements of each jurisdiction, ensuring that user consent is collected, managed, and documented in compliance with local laws.
Can Ketch's consent solution be integrated with existing CRM and data management systems?
Ketch's consent management platform can integrate with existing CRM and data management systems through APIs and custom integration tools. This ensures seamless synchronization of consent data across all systems, enabling businesses to manage user consent preferences efficiently and maintain a consistent user experience while complying with privacy regulations.
What are the steps involved in setting up Ketch's consent management for a new business?
Setting up Ketch's consent management for a new business begins with defining your data privacy requirements, such as which geographies your consumers reside in and what data privacy laws apply to those jurisdictions. Ketch customers have the ability to make updates to privacy policies according to any unique business requirements. Then, it’s time to design your visitor-facing privacy experience: from banners to modals, Ketch provides a WYSIWYG editor with extensive customization options to conform the banners to your brand styling, colors, and voice. Once your policies and banners are defined, you are ready to deploy the lightweight Ketch tag across your web properties to began collecting consent. The process is designed to be straightforward, with Ketch providing onboarding guidance and support to ensure a smooth implementation. Depending on the complexity of your business, deployment can be completed in just a few weeks.
How does Ketch handle consent revocation or changes in user preferences?
Setting up Ketch's consent management for a new business begins with defining your data privacy requirements, such as which geographies your consumers reside in and what data privacy laws apply to those jurisdictions. Ketch customers have the ability to make updates to privacy policies according to any unique business requirements. Then, it’s time to design your visitor-facing privacy experience: from banners to modals, Ketch provides a WYSIWYG editor with extensive customization options to conform the banners to your brand styling, colors, and voice. Once your policies and banners are defined, you are ready to deploy the lightweight Ketch tag across your web properties to began collecting consent. The process is designed to be straightforward, with Ketch providing onboarding guidance and support to ensure a smooth implementation. Depending on the complexity of your business, deployment can be completed in just a few weeks.
What kind of support and training does Ketch offer for using their consent management platform?
Ketch offers comprehensive support and training for using their consent management platform. Every customer is provided with a Customer Success Manager to guide the implementation process. For customers who prefer an independent approach, Ketch is an excellent choice; the WYSIWYG, drag-and-drop, no-code nature of the platform is designed for non-technical stakeholders to effectively deploy and manage. Self-guided Ketch support resources include onboarding checklists, product-specific documentation, and tutorial videos and courses. These comprehensive resources ensure that businesses can effectively implement and use the platform, regardless of their prior experience with consent management solutions.
What are the customization options available for consent forms and privacy notices through Ketch?
Ketch offers various customization options for consent banners and privacy notices, allowing businesses to align these elements with their brand identity and specific legal requirements. This includes customizing the language, layout, colors, fonts, and content of consent forms and notices to ensure clear communication with users.
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